Get started with GTM Server-Side

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  • Discord access

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Understand the basics of GTM Server-Side and get your setup working today!

What’s Included in the Course

Introduction to GTM Server-Side

Video: Why do you even need server-side tagging?
Video: GCP vs Addingwell/Stape to host your server
Video: People say things about server-side: some are true most are false
Video: client-side vs server-side comparison

Provision your server

Video: Get started with Addingwell
Video: Get started with Stape

Send website data to your server

Video: GTM Web vs GTM Server
Video: Tell Google Tag to send your data to your server
Video: Preview mode: what's happening now?

Google Analytics Server-Side

Video: Set up GA4 tag

Google Ads Server-Side

Video: Set up Google Ads Conversion Tracking tag
Video: How to set up Google Ads enhanced conversions?

Meta Conversion API

Video: Set up Meta CAPI tag
Video: Events deduplication between pixel and conversion API

Server-Side Consent Management

Video: Set up consent mode in server-side
Video: Send consent status to your server (for non-Google tags)